The world of aerial imaging is about to change forever. Insta360, the global leader in 360 imaging and AI-powered content creation, has officially announced the launch of a brand-new, independent drone brand — Antigravity.
More than just another drone, Antigravity represents a new frontier in how we explore, capture, and share the world around us. Designed for creators, travelers, and first-time pilots alike, Antigravity brings together Insta360’s award-winning imaging expertise and innovative flight design into one seamless experience.
🚀 Flight Reimagined for Life
On July 28, 2025, Insta360 unveiled its most ambitious project yet — the Antigravity brand. Developed in collaboration with third-party partners, Antigravity combines immersive 360 capture, intuitive flight control, and AI-assisted storytelling into a single ecosystem.
This launch signals a dramatic evolution in aerial creativity: drones built not for complexity, but for curiosity.
“Antigravity represents the best of what can happen when we help incubate bold ideas and co-engineer new tech,” says Max Richter, Co-founder & VP of Marketing at Insta360. “It’s a fresh take on drone design that pushes the boundaries of what’s possible.”
🌐 A New Category of Drones
Unlike traditional quadcopters that rely on fixed cameras and complex piloting, Antigravity introduces a new product category: 360 drones.
These aircraft are purpose-built for immersive storytelling, capturing the entire environment from every direction — no gimbal rotations, no blind spots. With Antigravity’s dual-lens setup and AI stabilization, creators can record first and frame later, the same philosophy that made Insta360’s X series a global favorite.
Key Innovations
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360° Dual-Lens Capture – No framing required; the whole sky is your canvas.
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Intuitive Control System – Fly using a simplified interface with minimal training.
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AI Reframing Tools – Automatically generate cinematic shots in post.
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Compact, Lightweight Design – Under 250 g for safe, regulation-friendly flight.
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Smart Safety Systems – Payload detection and obstacle awareness for peace of mind.
With these features, Antigravity blurs the line between drone and camera, creating a new creative medium where anyone — not just professionals — can tell aerial stories.
🎥 Designed for Storytelling, Built for Everyone
Insta360’s vision has always been rooted in democratizing creativity. With Antigravity, that mission expands into the skies.
Families, travelers, and vloggers can now fly without the steep learning curve that often deters new pilots. Within seconds, users can take off, record, and land safely — all while capturing immersive 360° footage ready for editing in Insta360’s ecosystem.
Whether you’re chasing sunsets in Banff, skating through downtown Toronto, or exploring new landscapes abroad, Antigravity drones let you focus on the moment, not the manual.
💡 Co-Creation at Its Core: The Antigravity Hub
Insta360 and Antigravity are introducing something revolutionary: community-driven innovation.
Through the Antigravity Hub, users can submit ideas, feedback, and even prototype concepts for future features. If a user’s idea inspires new development, they’ll be recognized and rewarded — ensuring creators have a voice in how the technology evolves.
This open-loop design approach embodies Insta360’s inclusive innovation philosophy, transforming consumers into collaborators.
🧠 Smart Safeguards for Safe Exploration
Safety remains central to Antigravity’s DNA. Its first drone includes built-in smart safety protocols such as:
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Payload Detection: Prevents unsafe modifications or overweight payloads.
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Automatic Return-to-Home: Ensures stability and recovery during low battery or lost signal.
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Geo-Lock Flight Zones: Designed to comply with local airspace laws.
These features make Antigravity an ideal fit for beginners and professionals alike — offering peace of mind without compromising performance.
🔜 Coming Soon: The First Antigravity Drone
Antigravity’s debut model is set to be officially revealed in August 2025, marking a milestone moment in the evolution of 360 aerial imaging.
While full specifications are still under wraps, early reports suggest a sub-249g design, 8K 360° recording, and FPV-style immersive flight — all integrated into a lightweight, creator-friendly package.
🌍 About Antigravity
Antigravity is a next-generation drone brand reimagining how people experience flight. Incubated by Insta360 and co-engineered with industry partners, it creates 360 drones that are immersive, expressive, and accessible to everyone.
Whether it’s capturing a family adventure, documenting a weekend road trip, or producing cinematic VR content, Antigravity aims to make flight storytelling universal.
With creativity, simplicity, and co-creation at its heart, Antigravity isn’t just a drone brand — it’s the future of aerial exploration.
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